FAQ and troubleshooting

Short answers to the practical questions that come up most often. If your question is about getting set up rather than fixing something, start with the quick start guide.

Why does a keyword show a dash instead of a position?

Your app was not found in the search results for that keyword, even though we check well past the first page. A dash is a real result: it means the keyword is currently out of reach or your metadata does not cover it. See rank tracking for how to read it and when to prune a keyword that has been dashed for months.

Why did my rank change when I did not change anything?

Because the other side moved. A competitor shipped a metadata update, gained reviews, or ran a promotion, and the whole leaderboard shifted around you. On top of that, App Store rankings naturally wobble a few positions day to day. Only treat a move as meaningful when it holds for several days; the trend chart in rank tracking makes that easy to judge.

Why do popularity scores differ from other tools?

Every ASO tool models search demand differently, so no two tools agree exactly, and none of them is "the" App Store number. ASO Atlas pairs verified Apple search data with a calibrated estimate for keywords outside that coverage, and always labels which one you are looking at. Verified vs estimated data explains the difference and how much weight to give each.

How fresh are the numbers?

Rankings are rechecked automatically every day, and every check is stored, so trend charts have no gaps. Need a number right now, for example just after a release? Hit Refresh on the app page and your keywords are rechecked on the spot. Keyword research works slightly differently: a term researched recently is served from its latest stored result instead of being recomputed from scratch, which is why repeat searches come back instantly.

A keyword I added is stuck on the loading bars

Each new keyword is checked in the background: demand, difficulty and your position, usually within seconds and up to a minute or so when you paste a large batch. The page polls on its own, so the shimmering placeholders fill in without you doing anything. If a row still looks stuck after a couple of minutes, reload the page; the result is almost always waiting.

ASO Atlas shows a rank, but I cannot find my app in the App Store

Two usual causes. First, storefront mismatch: your keyword is tracked in one country and your phone is browsing another, and every storefront ranks independently (see countries and storefronts). Second, personalization: the real App Store adjusts results based on your device, download history and installed apps, while ASO Atlas checks the neutral ranking. Your neutral position is the one that predicts what a typical new user sees.

How do I change my email or password?

Both live in Settings. Your name and email address are on the Profile page; if you change the email you will be asked to verify the new address. Your password is on the Security page, where you confirm your current password and set a new one.

How do I cancel my subscription?

Go to Settings → Billing and open the billing portal. You can cancel there in a couple of clicks, with no need to contact anyone, and you keep access until the end of the period you already paid for. Details on plans, invoices and payment methods are in plans and billing.

How do I delete my account?

At the bottom of Settings → Profile there is a delete account section. Deleting is permanent and removes your tracked apps, keywords and history, so export or note anything you want to keep first. If you only want to stop paying, cancelling your subscription is enough; your data stays as long as the account exists.

Where do I get help?

Two ways, same inbox. Click the Help button in the bottom-right corner of any page inside the app, or email [email protected] directly. Real questions, bug reports and feature requests are all welcome; short reproduction steps or a screenshot make bug reports much faster to fix.